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THE JOURNAL · PRACTICAL GUIDE

Revenue, profit and cash: three different questions

Revenue describes sales, profit accounts for expenses under applicable accounting rules, and cash tracks available money. None of these numbers replaces the other two.

Revenue, profit and cash: three different questions

1. Give every number a period

“I make 5,000” could mean an invoice issued, a salary or money received. Begin by specifying what you mean and the period involved. In a simplified example, a business can invoice today and receive payment next month. The sale and the arrival of money then happen on different dates.

2. Build a simple view

Prepare three lists: amounts received, known outgoing payments and deadlines still to confirm. Label estimates clearly. This preparation helps you ask better questions; it does not replace bookkeeping. A large upcoming bill deserves its own line instead of disappearing inside a monthly average.

3. Connect the numbers to your project

A wealth goal becomes clearer when it includes a time horizon and a constraint. Ask the money coach to help articulate those elements and compare assumptions. For an investment, borrowing or tax decision, have the figures, risks and rules checked by the relevant professional.

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